From a 15 Track Album Plan to a Smart Summer EP and a Win Win situation
This week, I spoke with a young (under 18) artist in my DMs who came in full of motivation and a clear goal:
“I want to make a 15 track album. Finish everything in 1 month, spend 1 month promoting it, then drop the whole project.”
I always respect that kind of hunger, ambition matters.
But motivation alone isn’t enough, strategy is what creates real results.
A lot of upcoming artists forget that releasing music is not just about making songs. It’s also about timing, budget, promotion, consistency, and building a real fanbase.
This artist had released 2 singles.
Trying to force a full 15 track album that quickly would most likely lead to:
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higher costs
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less focus on each track
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not enough time for proper promotion
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less chance for people to actually remember the music
And that’s exactly where many artists lose themselves.
Why an EP Made More Sense Than an Album
Instead of rushing into a full album, I advised him to start with a strong 3 track summer EP.
Why?
Because an EP is:
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more affordable
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easier to manage
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easier to promote
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better for testing your sound
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stronger when the quality is focused
A strong EP can create way more impact than a weak album.
Being Smart With Your Budget as an Artist
He originally wanted to buy exclusive beats, but my exclusive licenses start at €800 per song.
For many young artists, that simply isn’t realistic yet and that’s completely okay.
So instead, I gave him a better option:
Buy 3 WAV beats from my site with 25% off.
That gave him:
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3 strong beats for his summer EP
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professional quality
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a smart investment
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enough budget left for promotion
And for me, it also made sense:
The 2 beats I created this week stay available as non-exclusive licenses, which means they can still be sold to other artists.
That’s how you create a real win-win situation.
The Real Lesson for Artists
A lot of artists think too big, too fast.
Album. Big rollout. Big visuals. Big expectations.
But often, the smartest move is starting smaller.
Build momentum first.
Learn how releases actually work.
Understand promotion.
Test what your audience really connects with.
Then scale bigger.
Not everything has to happen today.
Sometimes next year is exactly the right time.
Two New Shatta Beats Are Now Online
This week, I also uploaded the 2 new shatta beats that are perfect for artists working on a summer EP or looking for a strong, energetic single release.
I feel good by standing behind this young artist giving him the opportunity for quality music.